The book Dot Complicated explores the relationship between technology and media its future and why we shouldn’t be put off by the complications of tech on our daily lives. Rather the author proposes that we embrace the technological changes around us and that we make sure that we are not ruled by our gadgets. Know when to put your mobile down during dinner and that we should be our “authentic” selves online.
After graduating from Harvard University Randi went to work at Ogilvy & Mather and later on to be director of marketing at Facebook.
Randi reflects on key moments in her life very effectively which will engage with the reader. Her stories are dotted throughout the book which she reflects upon with mixed emotions. Such stories include her facilitation of the first social presidential inauguration for Barak Obama on Facebook, her choice of partnerships, attendance at the World Economic Forum in Davos…
After 6 creative years at Facebook she left to start up Zuckerberg Media in 2011 and then Dot Complicated.
I hope this book inspires you as much as it has inspired me.
Can you recommend a good read with an entrepreneurial element?
All the best
Selchouk
